Search Engine Ranking Company
Why isn’t my site getting visitors from search engines?
There are many steps to Search Engine Placement, and if they are not all done properly your site will not achieve best results on Search Engines — particularly if you are in a sector that is very competitive on the internet (i.e. travel, property, etc.). If you would like a specific analysis of how your web site can improve its results on Search Engines, we can prepare a Search Engine Positioning Plan
Can you guarantee that my site will be the #1 result on Search Engines?
We cannot guarantee any specific result on Search Engines — no reputable company will. The search engines continually change their methods of determining results and we can only guarantee that we will use all possible methods to achieve best results.
How quickly will the Search Engine results improve?
If your site is already getting some results in search engines, some improvement may be seen the next time the Search Engines visit your site, and then update their databases. For new sites, and sites that do not seem to appear in Search Engines at all, it may take up to a year to see results. This is why it is important to implement a Search Engine Marketing plan from the start up of your web site.
I love the look of my site, will you have to change the site completely?
We have reworked quite a few sites to improve Search Engine Placement, without changing the look of the site. The text may need to be changed significantly to better incorporate popular search phrases, but this will be done so that your site will be a more effective marketing tool.
Do I really need my site changed, can’t I just have someone submit my site to “more than 1,000 Search Engines”?
Beware of those emails heralding “Your site is not found on the most popular search engines. We will submit your site to 1,000 Search Engines”. In the first place, Search Engines update their data by “crawling websites”, following links from websites already in their database and adding new ones. You do not need to submit to get listed. Secondly, how many people actually use those “1,000 Search Engines”? It’s a far better tactic to concentrate on developing a site that will achieve best results on the most popular Search Engines (Google, Yahoo, MSN, etc.) through Search Engine Placement techniques. Without these techniques, you may get listed through submission, but very low down in the results.
Don’t I just need loads of links to my site to do well on Search Engines?
Incoming links are an important aspect of Search Engine Marketing, but for best results the sites linking should rank well on Search Engines and be relevant to the topic of your site. Loads of links from unrelated and low ranking sites can actually cause your site to get poor results on Search Engines. Moreover, incoming links is just one aspect of good Search Engine Placement. Without the other techniques, no amount of links is going to get good results for your site.
Can’t I just pay to be a the top of search engine results?
Pay Per Click advertising is a good way to get results from Search Engines, while waiting for your site to achieve good results through pure Search Engine Placement. A well run Pay Per Click Advertising campaign can bring very targeted visitors to your site, which is a very effective selling tool. Google AdWords, those ads on the right side of Google results, is a very user friendly Online Advertising programme that caters for small business web site owners, as well as big corporations.
Don’t you just need to have all your key phrases in Meta Tags?
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I’ve read that Search Engines don’t look at Meta Tags at all.
Meta Tag: An HTML tag which provides information about a web document. Unlike regular tags, meta tags do not provide formatting information for the browser. Instead they provide such information as the author, date of creation or latest update for the page, and keywords which indicate the subject matter. Search engines often use keywords from meta tags to index their databases.
Certain Meta Tags are still considered in Search Engine Placement. For best results, the content in these Meta Tags must be carefully written to reflect the text of your site.
